Description
Price: $25.00 - $12.00
(as of Aug 14, 2024 09:35:32 UTC – Details)
By: Oren Klaff (Author)
About the Book: When it comes to delivering a…
Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Reviews
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Paul Colligan –
Club 52 – Paul’s (Short) Review Of Pitch Anything
Full disclosure – I’ve met Oren on two difference occasions and he has participated in a profitable venture I am involved with. Part of the reason for that venture was because of how much I loved the book.The idea of “pitching” – and yes, pitching “anything” scares me. I’m not good at sales – yet do it in my business as what I probably would have called a “necessary evil” until having read this book.Actually, back in full disclosure, this has been my second time through the book in a few months.This book is not only worth all the hype – but actually worth, in my opinion, more.Unlike other books I’ve read this year with the theme of “nothing really changes, here’s how technology plays into what’s been happening for a long time” – this book is about how this new age and new time has, simply, changed the nature of the pitch.You pitch old school, and it doesn’t work anymore. You probably knew that already – but what is the answer to this new age?Enter “Pitch Anything.”A word of encouragement from Oren:”We are hardwired to be bad at pitching. It is caused by the way our brains evolved.”The hard reality the books deals with:”We assume that our audience will do what we want them to do if our idea is good, if we didn’t stumble through the pitch, and if we showed a winning personality. Turns out, it doesn’t work that way.”We all kinda knew that, didn’t we ;-)The big idea of the book is FRAMES. You frame the pitch, the environment of the pitch, the psychology of the pitch, etc. inside of proven techniques that give you every advantage.The cool thing is, isn’t is a book of funky mind tricks with elements of psychological warfare, it’s a text about having the right story, having something worth “pitching,” not wasting anyone’s time during the pitching process and more. These are the things I can get behind. It’s about understanding that very “attention” the social media types love to talk on and on about.In the top level, a great read, with some great stories (turns out he once worked with one of my old bosses). On a deeper level, this is my text book for the next pitch I make.When I make that next pitch – I’m gonna bet 2 things1 – I’ll do much better than I have in the past.2 – I will have read this thing a few more times between now and then.One of my new years declarations was that I’d read a book every week. Join me on this journey? […]
Robert Bowdon –
Great book for all business leaders and sales!
This book is amazing. The layout of how to present an opportunity and capture attention, status, and ultimately the deal you’re seeking is perfect to apply to any business meeting. This is a must for anyone in a B2B sales role. Great read!
Frankie –
Disorganized, fails to deliver. High rating because the fragments of information are useful. just not what is promised
Entertaining, but poorly organized. The chapters are a MESS. There’s not even a specific chapter allocated to (or so much as named after) each of the items in his acronym: STRONG. They’re strewn across and mixed up between chapters. He never designates what category each item falls under, and frequently goes back to previous ideas which are also used in later ideas. It begins to feel like a mess of concepts and ideas which you use more fluidly, less of a step-by-step system. Other issues…:-He makes repeated promises throughout the story to “come back to that” and never does.-He actually never tells you how to “Nail the hookpoint” or even commits any substantial time to this. From what I can gather… it just happens after you “frame stack” on people? More on that in the next bullet…:-Many of the examples he uses are ridiculously extreme. For instance, in discussing stacking frames, he talks about the “Moral Frame.” Now, from re-reading multiple vague sections, this is a required tactic for the hookpoint (I think? he never actually says if its an option or a requirement). His two examples of a moral frame are: 1) Mother Theresa, and 2) guilt tripping a $100 million con-artist. Yeah. Super useful, I’m sure I’m bound to meet Mother Theresa or a professional con-artist.Overall, the author repeatedly pitches you on the book, but then when you stop and think back, you realize that you got very few examples of how to implement except for ridiculous, grandiose, single-story case studies. The book would’ve benefitted from less bravado and more specifics. The single case-study extreme examples seem more of “oh I succeeded, lets try to guess what it is and then give it a name” than some tried and true system.Four stars because it was educational, interesting, and gave me a lot of helpful info. It simply isn’t something that will truly give me many advantages in a pitch outside of trying to raise VC money for a tech company.
Anonymous –
The author is a bit too full of himself but does deliver a lot of useful advice, especially on how to structure a pitch. I took some great notes.
luisitovik –
Really useful a fresh point of view on how to improve pitch opportunities, also interesting for profesional firms
Ivan David –
La cantidad de conocimiento avanzado que reunió Oren para crear este libro y que tú puedas cerrar tus tratos es BESTIAL, tienes que leerlo Sà O Sà si quieres alcanzar tu máximo potencial independientemente de lo que te dediques.
Cliente Amazon –
awesome! It’s not a sales book. It’s a guide on how to influence people and how to be good at social interactions
Jan –
If you are looking for some help with presenting any sort of information to an audience with the idea of getting a response, this book is for you. The author explains how the brain works when processing information on the side of the information sender and the information receiver. He lays out the concept of framing and status and how everyone’s perspective influences how your information or presentation is received. He provides various solutions on how to breach those perspectives to convey your point and achieve the desired outcome.The book is very well written and thus easy to read. It does pick up scientific concepts here and there but does not go into a lot of detail on those. If this is what you are looking for, then you should look for another book. This book is more focused on getting the point across and references research and personal experience along the way. The author does a great job at summarising main points and referring back to them throughout the book which makes it easy to follow and retain. It also helps to find the right spot to re-read paragraphs.Main points are illustrated with stories from the author’s life and he pauses every once in a while to highlight the points the example is referring to. The stories are interesting and helpful. They made me want to read “one more page” constantly.If this review was helpful, please click the button below.