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(as of Aug 12, 2024 22:53:36 UTC – Details)
By: Seth Godin (Author)
The cult classic that revolutionized marketing by…
Purple Cow, New Edition: Transform Your Business by Being Remarkable
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Price: $0.00
(as of Aug 12, 2024 22:53:36 UTC – Details)
By: Seth Godin (Author)
The cult classic that revolutionized marketing by…
Jan L Green –
A little outdated, but solid information
This book does make you think about what your selling and making changes to what you’re doing. I recommend it with the caveat that it was originally written in 2002 and the products and companies that are shared have changed, Best Buy being one of them. They achieved success, but the local Best Buy near me is now an outlet and I don’t expect it to survive the current economy.
Alex –
A Must-Read for Creativity Seekers!
“The Purple Cow” by Seth Godin is a refreshing and thought-provoking read for anyone looking to stand out in a crowded marketplace. Godin’s metaphor of the purple cow is a powerful reminder of the importance of being remarkable and differentiating yourself from the competition.The book is filled with insightful examples and practical advice on how to create products and services that are truly unique and memorable. Godin challenges readers to embrace their inner purple cow and strive for excellence in everything they do.Overall, “The Purple Cow” is a must-read for entrepreneurs, marketers, and anyone looking to unleash their creative potential. Highly recommended!
Jane Eyre –
Just as described
The book is easy to read .
John –
Would order here again.
Really pleased with this purchase.
Susanna Hutcheson –
A Bit of a Replay for Seth & Nothing New to the Ad Pro
The essance of this book is quite simply to make your business unique, make it stand out, and start people talking about it — recommending it to others. The idea isn’t new but it’s good to read it again.Simply put, Seth reminds the reader to not be boring. To not be invisible and not even to be “very good” but rather to be remarkable. He says that people don’t talk about or recommend “very good” products or services; that they expect very good. But people do talk about “remarkable” products or services. That’s probably true and I tend to endorse that thought.Furthermore, Seth claims that television marketing (among other types of advertising) is quite dead, thank you. He says that the old, established companies like P&G and General Mills made their names and sold their products with television advertising and that we still buy from old ads we saw thirty years ago. In other words, the Wheaties we bought because Billie Jean King was on the box still keeps us buying Wheaties today. (Whether BJK was on a box of Wheaties or not I don’t know. But I can dream that a woman made the cover of the great cereal at least once in those days.)Well, there’s a dab of truth in that. But just a dab. Television still sells a ton of stuff. Granted, some of the ads are very bad. Some are cute and win awards but they don’t win customers for the ad agency’s clients. Television and radio and Internet advertising are not dead, however.Now having said all that, I do agree with Seth when he says that to succeed today most businesses must be remarkable. But, unfortunately, that doesn’t mean you can’t have a bad product and still succeed.Microsoft is known for its poor products and shoddy security but it’s a rich, successful company while software companies with far finer products are struggling. Ah, but a Microsoft is admittedly the exception.Seth knows how to market his books and this one is no exception. It will do well. Is this book better than the many other books on marketing? Is it unique or does it give new information? Not really.One of the books on advertising that was a hot seller a number of years ago said that a product or service didn’t have to be great to be a success. It just had to be “good enough”. So who is right? Do you have to be remarkable or just good enough?Well, you tell me. This book will make Seth some nice change. Maybe he’ll go to France again on what he earns from it. Is it remarkable or just good enough? Well, it’s good enough that it interested me sufficiently to buy it. It’s good enough that I got a few ideas from it. But it’s not remarkable enough that I’ll give it five stars and suggest you run out and buy it.Susanna K. HutchesonExecutive Copy Director and OwnerPowerwriting.com LLC
chris –
Seth Godin nous offre une masterpiece sur le marketing qui invite les entrepreneurs à se démarquer dans un monde de plus en plus saturé et sans réelle innovation majeure (hormis l’IA maintenant…)
Tool Box Talk For Electricians –
This book is very interesting and a good piece of inspiration
Ronald Carvalho –
Uma aula prática de bom Marketing. Ãtil e agradável de ler. Nota 10
ravid –
Highly recommended to markets, founders, entrepreneurs, business people, product people and more.How to rethink marketing.To the point as always, Seth.
Guia Online Music –
Very good book for sales and marketing, good ideas and pills to transfer to small business. And above all, he insists throughout the book that you have to be different and creative. Recommended.